Brand and Visual Identity by Elephant Design Pvt Ltd

Elephant Design Pvt Ltd Reveals The Voot Brand and Visual Identity

ELEPHANT DESIGN PVT LTD , the project leader of the awarded work ELEPHANT DESIGN PVT LTD 's VOOT Brand and Visual identity explicates, Since the identity was being designed for a digital platform, we envisaged an identity that would be more playful, dynamic and surprising to bring about the essence of happiness that the brand was based upon. Simple geometric shapes were used for the alphabets V O O T to connote an effortless, approachable brand. These shapes were infused with vibrant and delightful colour gradients to connote euphoria. Varying playful layouts of these alphabets overlapping each other gave birth to a fun brand full of surprises. One layout was finalized as a master logo that would be used on all communication.

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