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Embossed Nutella

The embossed Nutella jar has been designed to be reused for food preservation once the cream has finished. A new format of the iconic shape of the Nutella jar suitable for food preservation, with significant benefits in terms of ecological sustainable life cycle. On the front, a raised glass imprint shows the logo with the company’s traditional image. The first ever Nutella jar designed and produced especially to be reused for food preservation.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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